Unveil the World of Fragrances with Pretty Little Aroma
Hi! I am Hayley Forster – the heart (and nose!) behind Pretty Little Aroma. With a career spanning over two leading consumer goods companies, I bring a unique wealth of expertise from the fragrance industry.
My passion? Opening up the world of scent through education, consultancy, and sensorial experiences.
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From Global Brands to Fragrance Educator
My fragrance journey began at Procter & Gamble and Unilever, where I spent over 20 years creating perfumes for products found in homes all around the world. From laundry to home care to personal care, I helped shape scents that became part of people’s everyday lives.
These days, my passion lies in bringing the magic of fragrance directly to people. Through workshops, retreats, and corporate events, I make the world of scent fun, engaging, and accessible. Whether it’s helping a team connect through a sensory experience, guiding individuals to create their own blends, or simply opening up conversations about the power of scent, I love making fragrance something everyone can enjoy.
I believe fragrance isn’t just for industry insiders – it’s for all of us. And nothing excites me more than helping people discover the joy, creativity, and connection it can bring.
ABOUT US
Who is Pretty Little Aroma?
Pretty Little Aroma is all about bringing fragrance into everyday life in a way that’s creative, joyful, and easy to explore. We open the doors to a world that often feels closed off, giving people the chance to experiment, play, and find scents that truly resonate with them.
From fun, hands on workshops to restorative retreats and corporate events that spark connection, Pretty Little Aroma is here to make fragrance less about rules and more about experience.
Welcome to Pretty Little Aroma, where every fragrance has a story… and yours is waiting to be written.
How I can help you
Experiences & Events
Discover immersive workshops and scent bars that spark creativity, connection, and joy. From retreats and wellbeing days to team events and private celebrations, we’ll design a bespoke fragrance experience your guests will never forget. You’ll leave with memories (and fragrances) that last.
Brand & Business Services
I help businesses create fragrances that tell their story and connect deeply with customers. From bespoke scent design to expert evaluation and consultancy, I'll guide you to a fragrance that feels exactly right.
Education & EXPERTISE
Dive into the world of fragrances with our interactive workshops and lectures. Perfect for universities and anyone eager to learn about the art of scent creation.
At Pretty Little Aroma, my passion is bringing fragrance into everyday life. It’s something we can all enjoy, play with, and be inspired by. Whether for yourself or your business, I love helping people discover how fragrance can tell stories, spark memories, and make moments truly special.
Hayley Forster