Unveil the World of Fragrances with Pretty Little Aroma

Meet Hayley Forster – the heart and nose behind Pretty Little Aroma. With unique experience at both Unilever and Procter & Gamble, Hayley is the only independent fragrance consultant with such a background in the industry. Her passion? Bringing the intricate world of fragrances to you through education, consultancy, and expert guidance.

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From Global Brands to Fragrance Educator

Launching her fragrance career at Procter & Gamble and Unilever, two of the foremost companies in the consumer goods sector, Hayley Forster has established herself as a respected figure in the fragrance industry.

With a rich experience spanning over 20 years, she has been instrumental in creating captivating perfumes for a wide range of global products, including laundry, home care, and personal care items.

Today, Hayley is a corporate consultant and industry expert, leveraging her extensive background to provide insightful guidance and engaging talks.

Her unique journey through the world of fragrances makes her a sought-after speaker and advisor, known for her unique insights and ability to make the complex world of fragrances accessible and engaging.

ABOUT US

Who is Pretty Little Aroma?

At Pretty Little Aroma, we believe that the magic of fragrances shouldn't be locked away in the halls of big corporations. That's why I started Pretty Little Aroma. It's my way of sharing the secrets of the fragrance world with everyone, from students who are just as fragrance-obsessed as I am, to startups looking to make their mark with a signature scent.

Whether I'm teaching a workshop, chatting with the media, helping a business pick just the right fragrance, or consulting with up-and-coming brands, I'm all about making the world of scents a little less mysterious and a lot more fun.

So, if you're curious about fragrances or looking to create a scent that tells your story, let's chat!

Welcome to the world of Pretty Little Aroma, where every scent has a story and we're all about creating the next chapter.

How I can help you

Educational Workshops

Dive into the world of fragrances with our interactive workshops and lectures. Perfect for universities and anyone eager to learn about the art of scent creation.

Public Speaking

Need a fragrance expert for your next article or event? I'm here to bring the world of scents to life for your audience, with insights and stories that make fragrance fun and fascinating.

Expert Evaluation

For businesses without a nose for scents, I offer professional evaluation to help you find the perfect fragrance that aligns with your brand and wows your customers.

Consultancy

I'm passionate about helping businesses make their mark in the world of fragrance. From selecting your first scent to crafting a unique olfactory brand, I'm here to guide you every step of the way.


At Pretty Little Aroma, my ambition is to weave the art of fragrance into the fabric of everyday life, making the beauty and complexity of scents accessible to all. I aim to enlighten, inspire, and empower individuals and businesses alike, transforming the way they perceive and use fragrance in a way that's both meaningful and memorable.

  • Hayley Forster

LET'S WORK TOGETHER

Ready to embark on your fragrance journey? Get in touch today

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