I am Hayley, an Independent Fragrance Consultant with Pretty Little Aroma. I have extensive experience in the Home & Personal Care categories for over 13 years, working on multiple billion dollars brands such as Tide, Ariel, Fairy, Pantene, Axe, Dove & Rexona to name a few. I have extensive consumer understanding and have multiple brief wins in global and regional markets.
I have developed multiple fragrances with proven consumer acceptance and iconic heritage in market. I have worked withinthe two biggest consumer good companies in the world – P&G & Unilever as well as partnering with the biggest and best fragrance companies & Perfumers in the world!
What motivates me?
The fragrance industry is a very dynamic and fascinating world, yet most people don’t know their is a whole industry and many career paths associated with it! Fragrance is a wonderful blend of science and creativity and my main motivation is to promote it to a wider audience and make it accessible and understandable to the masses.
I also have a huge passion to support start-up businesses with their fragrance development needs. Unfortunately start up businesses are not provided with bespoke fragrance services unless they have a large budget to go with it. Instead they are given off the shelf generic solutions at a huge mark up.
However, product based businesses want to be able to represent their brand with a bespoke fragrance that embodies who they are and what they are about. They do not see it as a luxury but more as a necessity to promote brand awareness.
At Pretty Little Aroma we offer world class fragrance development and evaluation, enabling personalised solutions at a fraction of the cost.